Program

Type e Flow

09h00 – 17h00

Type & Flow

workshop w/ Eduilson Coan at Mackenzie

Wood Type

14h00 – 18h00

Designing Chromatic Wood Type

& Printing With It

workshop w/ Nick Sherman at OTSP

Part 1 of 2

Registration Open

16h00 – 20h00

Italic In Its Ink

workshop w/ Gabriel Martínez Meave at Mackenzie

Part 1 of 2

Registration Open

9h00 – 17h00

Designing Chromatic Wood Type

& Printing With It

workshop w/ Nick Sherman at OTSP

Part 2 of 2

Registration Open

10h00 – 20h00

Italic In Its Ink

workshop w/ Gabriel Martínez Meave at Mackenzie

Part 2 of 2

Registration Open

 

13h00

Reception

14h00

Opening

Shima

14h20

When I was a Type Designer

por Shima

He ran his own experimental typefoundry, worked as a designer, was assistant editor for the typographic magazine Tupigrafia, and helped create the Tipocracia project ten years ago and even though he has since exchanged letters for performance art, typography remains an influence in Shima’s work.

15h00

So this is it?

por Eduilson Coan

What is it like to work as a type designer in Brazil? Eduilson Coan talks about his experience fronting dooType and how a hobby became a full-time job. Pace of work, the creative process, methodology and marketing are all a part of the daily routine of this type designer from Curitiba, Paraná.

Brasílica

15h40

Brasílica: Reflections on typography

and native Brazilian languages

por Rafael Dietzsch

The development of the typeface Brasílica is the result of one year’s work during the MA Typeface Design course at The University of Reading, UK. Rafael Dietzsch will present his work, process and some reflections on the state of typography for the indigenous languages of Brazil.

 

16h20

Coffee Break

Fátima Finizola

16h40

Type Design as a Tool for recording Popular Graphics

por Fátima Finizola

This lecture presents the experimental results of the collaborative project ‘Typographic Crimes’ which uses type design as a primary tool for recording and re-evaluating the popular graphics produced by artisans, mostly anonymous. Among the examples shown will the the most recent project, the dingbat font ‘Carroceria’, which is the result of research into the visual iconography found on the trucks of Pernambuco.

Petrobras

17h20

Petrobras: challenge was our briefing

por Fabio Haag e Fernando Caro

Designing a typeface for the biggest company in Brazil brings challenges matching in scale. Fabio Haag and Fernando Caro, from Dalton Maag, will present the behind-the-scenes development of Petrobras Sans, a response to a complex briefing.

 

18h00

Intermission (dinner)

Peter Bilak

19h40

Do we need new fonts?

por Peter Biľak

Peter Biľak will talk about approaches to type design. A contemporary type designer needs design, linguistic and technical skills to produce useful fonts. But all these skills are taught at different courses, so how does one goes about acquiring them? And can one make truly new typeface today when there is more than 100.000 commercial fonts and over 1000 foundries?

Peter Bilak

20h30

Works That Work, magazine presentation

por Peter Biľak

Works That Work magazine investigates the creative process. It believes that creativity is not the exclusive domain of artists or designers, but something that surrounds us in our daily lives.

Lançamento das Revistas

21h00

Magazine Launch

  • Works That Work #1
  • Leaf #2 Typography Issue
 

8h00

Reception

meave

9h00

Lines of the Hand

por Gabriel Martínez Meave

The line, especially the calligraphic one, underpins writing, typography and expression itself. In this lecture Meave talks about his aquaintance with letters, signs, glyphs and strokes, from calligraphy to type, illustration and design, all the while exploring the influences that permeate his work. From blackletter to Aztec codices, from quills to vectors, he reflects on taking up and reinventing the role of the ancient Mexican «tlacuilos» or scribes, who considered drawing and writing to be one and the same thing.

10h00

Letrero

por Rubén Fontana

Fontana intends to set out his working methods in design: How do they use typography in his studio? Why do they design alphabets? What are the benefits of so thoroughly knowing the letters that drive us every day? The typographic thought as a methodology and strategy for work. This talk will raise these and many other issues related to our craft.

 

11h00

Panel:

The Teaching of Typography in Latin America

 

12h00

Intermission (lunch)

14h00

Chicago, Cradle of Modern American Type Design: Goudy, Cooper & Dwiggins

por Paul Shaw

With the exception of Morris Fuller Benton at American Type Founders the three dominant figures in American type design in the first half of the 20th century all began their careers in Chicago. Frederic W. Goudy (1865–1947), Oswald Cooper (1879–1940) and W.A. Dwiggins (1880–1956) were at the Frank Holme School of Illustration at the same time in the late 1890s: Goudy as a teacher and the other two as his students. As lettering artists and then as type designers Goudy, Cooper and Dwiggins defined American letterforms between 1910 and 1950.

Shima

15h00

Andando na linha

– Type design, prática, e história

por Fred Smeijers

Winston Churchill once said: ‘It’s no use doing what you like, you’ve got to like what you do’. But how do we handle all that life throws at us, type designers, [or any designers, for that matter] – some things urgent but unimportant, others important but not urgent, and the rest in between? In his lecture Smeijers will address the balancing act between the self-initiated projects and commissioned work, past and present, and the role historical awareness plays in his line of work.

 

16h00

Coffee Break

 

16h20

Panel: Typography History

 

8h00

Reception

9h00

Digital Wood Type

por Claudio Rocha

The rereading of previous models is a constant practice in the history of typography. Along with the growing revival of letterpress processes and it’s wealth of styles, the shift from designing types for manufacture in wood to types for the digital context can be viewed as a significant trend within the contemporary digital font market. Claudio Rocha’s talk will set out the key protagonists in this new scenario, their historical roots, technical perspectives and linguistic ramifications.

10h00

Making Wood Type, Yesterday and Today

por Nick Sherman

A variety of production processes have been employed to create wooden printing type over the past few centuries, each with their own influence on the practice of typeface design. Today, modern technology continues to advance the possibilities for making large printing type with new machinery and materials. Through an examination of these processes, including a current project with the Hamilton Wood Type & Printing Museum, Nick Sherman will give some perspective on the practice of making wood type in the digital age.

 

11h20

Panel: Letterpress

 

12h00

Intermission (lunch)

Shima

14h00

Pocket Design

por Elesbão & Haroldinho

Under the respective nicknames Elesbão e Haroldinho, José Bessa and Cláudio Reston founded in 1997 their typography-focussed design studio. Their debut work, the experimental fanzine Design de Bolso (Pocket Design), helped in shaping an open-ended and multidisciplinary dialogue which has constantly engaged with letters. Hence followed the font house Tipopótamo, the multimedia Greak Show project (in partnership) and video pieces which culminated, from 2003, in the creation with two new partners of Visorama Electronic Amusements. Both will be at ]tpc10[ to sketching out their own biography and to revisit moments all but lost to their back-up disks.

15h00

Obsessions in type design

por Christian Schwartz

Detail-oriented and complex, type design is often an intrinsically obsessive activity, whether or not a client is involved. The full design process of a complete typeface family, particularly one with a large number of styles, requires enormous dedication. Christian Schwartz will discuss how various obsessions, ranging from stencil letterforms, to Factory Records, to 20th century Swiss graphic design – some individual but most shared – have shaped the Commercial Type library and motivated Schwartz and his colleagues in their various projects.

 

16h00

Coffee Break

 

16h20

Panel: Market and New Technologies

 

18h00

Closing

10h00

Tipos de Rua • Rota Centro

The activity of an actual walk has grown from the photographic recording of the typography and lettering characteristic of the urban landscape of São Paulo. Through the images taken on the typographic safaris we make, we explore the ways in which typography can be seen to contribute to the sense of a particular place. On this occasion we’ll be wandering through the city centre, or ‘downtown’, a journey that will explore the overlap between contemporary and older architectural styles, illustrating the temporal contrasts of the city.

Starting Point:

Republic Square,

opposite the Metro Station

Confirme sua presença: tiposderua@gmail.com

[inscrições gratuitas – vagas limitadas]

www.tiposderua.com

www.facebook.com/tiposderua

Script Typefaces

09h00 – 17h00

Script Typefaces

workshop w/ Paul Shaw at Mackenzie

Stencil

09h00 – 17h00

Stencilling: from serious to fun

workshop w/ Fred Smeijers at Mackenzie

Registration Open